Saturday , December 3 2016

Does NFC Marketing Miss Apple ?

Apple and Android

NFC Marketing is on hold. That’s the general opinion of most industry watchers. Let’s consider whether the argument is justified. NFC Marketing Campaigns It’s often been said that the real benefit of running and NFC marketing campaign at the moment is more from getting the PR associated with running it rather …

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Graphene Enables Fully Flexible NFC Antennas

Credit: Image courtesy of Graphene Flagship

According a report out today by Graphene Flagship, a public research institution in Italy, the CNR-ISOF, has shown that it’s possible to use graphene to produce fully flexible NFC antennas. The potential use cases for such technology range from wearables to smart packaging. All with the the significant added benefits of …

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NFC Tag Scan Distance Explained

It’s a typical problem. An NFC tag is integrated into a product or behind a piece of advertising material and now the tag can’t be scanned. The reason is simple. The tags scan distance isn’t good enough. So how do you maximise scan distance ? There’s a number of factors …

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Which NFC Chip ?

The NFC Chip At the heart of every NFC tag, sticker or product is an NFC ‘chip’ or ‘IC’ (integrated circuit). These tiny electronic devices store your information and control how it can be accessed. NFC IC Types Different NFC chips have different sizes of memory and different memory configurations. …

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NFC Tags Explained

What are NFC tags ? NFC (near field communication) is a wireless technology which allows for the transfer of data such as text or numbers between two NFC enabled devices. NFC tags, for example stickers or wristbands, contain small microchips with little aerials which can store a small amount of …

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NFC Enabled Phones

Does your phone have NFC ? A few years ago there were no more than a handful of phones supporting NFC. Now, all of the top ten manufacturers sell NFC phones. Over time, this phone list has grown and it’s regularly updated to keep the list as accurate as possible. …

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Using NFC Tags For Object Authentication

NFC Padlock

Most of the noise surrounding NFC has been about contactless payments. One of the big discussions within the NFC industry is what the real ‘killer app’ for NFC is outside payments. Might the focus now start to fall on nfc authentication and nfc identification ? NFC Marketing It’s generally accepted …

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Securing Italian Olive Oil With NFC

NFC Olive Oil

Italian Olive Oil brands based in Tuscany have started using Thinfilm’s NFC SpeedTap™ NFC tags to enable product authentication and build customer engagement. The NFC tags will be integrated into the packaging and will use the iOlive app. The aim is to try and prevent fraudulent copies of the product …

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NXP Sells to Qualcomm in US$47bn Deal

NXP Qualcomm

Qualcomm, one of the world’s leading microchip manufacturers is buying NXP, a leading player in connectivity technologies and arguably the leading tech company within the NFC space. The move can probably be best explained from Qualcomm’s view as a play towards the IoT space. As they see it, the last …

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Malibu adds NFC tags to 40,000 bottles

Malibu NFC Campaign

Malibu, a coconut flavoured rum drink, is adding NFC tags directly to it’s bottles for a marketing trial during September. They say that this will be the largest test of NFC tagged bottles with an estimated 40,000 on the shelves across 1600 Tesco stores. When tapped, the tags will lead …

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