Malibu adds NFC tags to 40,000 bottles

Malibu, a coconut flavoured rum drink, is adding NFC tags directly to it's bottles for a marketing trial during September. They say that this will be the largest test of NFC tagged bottles with an estimated 40,000 on the shelves across 1600 Tesco stores.

When tapped, the tags will lead through to a range of marketing promotions based around the #Becausesummer hashtag.