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NFC marketing performance case study for Kilchoman campaign

Last year, NFC.Today covered Scottish Whisky producers Kilchoman's use of NFC tags for a marketing campaign. The campaign allowed consumers to interact with smart hangtags...

Adidas launched NFC enabled Speedfactory AM4MLS lifestyle shoe

Adidas has launched a special edition NFC enabled sneaker/trainer for the city of Atlanta to celebrate the 2018 Major League Soccer All-Star game. The...

Havana Club NFC enabled drinks glasses allow quick orders

Pernod Ricard, the makers of Havana Club, have partnered with start-up BlackSheep to launch an NFC enabled drinks glass. The glass, with an embedded...

Malibu Rum adds another 300,000 NFC tags

Rum drinks brand Malibu is adding 300,000 NFC tags to it's bottles during the summer to promote it's Because Summer campaign. This follows on...

UK Government uses NFC to allow EU Android users to stay...

In a slightly more interesting turn of events on the Brexit storyline, the UK government has announced that they plan to use NFC to...

El Jimador tequila promotes it’s Soccer Moments campaign with NFC

El Jimador, a tequila brand owned by Brown-Forman is using Thinfilm's NFC tags to promote their Soccer Moments marketing campaign. The tags will be added...

adidas FIFA World Cup football includes NFC tag

The official match football of the 2018 FIFA World Cup includes NFC tags. Made by adidas, the Telstar 18, based on the first ever...

YUNI brings NFC to the beauty market

YUNI Beauty Products, a provider of natural and organic based beauty products, has added Thinfilm's NFC tags to their product packaging. Available from June...

Apple adds NFC support for University campus cards

Seriously, it's hardly worth writing about this. But as this is NFC news and it's Apple we'll make an effort. So, Apple's Worldwide Developers Conference...

iPhone NFC to open in iOS 12

UPDATE 12th September 2018 : Apple adds iPhone Background NFC Tag Reading in Core NFC.  Latest on the iPhone NFC updates --- According to a report by The...

Latest NFC News

NXP launch the NTAG 424 DNA authentication NFC chip

NXP have launched the next generation of their NTAG series NFC tag authentication chips. Called the NTAG 424 DNA, it will be available in...

Must Read Articles

NTAG213 vs. MIFARE Ultralight EV1

These are two chips from two different NXP chip families - MIFARE® and NTAG®. The MIFARE range is targeted towards event ticketing, transport ticketing...

MIFARE Ultralight EV1

NTAG212

NTAG210

NTAG216

NTAG215

NTAG203 vs. NTAG213

Top 10 Uses For NFC Tags