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WayAround vision loss app launches on Android

WayAround, a specialist app for visually impaired people has added to it's iPhone app with a new Android app. The system uses NFC tags...

Apple adds iPhone Background NFC Tag Reading in Core NFC

Apple have added background NFC tag reading to iOS12 on the iPhone XS, XS Max and XR. This finally brings NFC technology on the latest...

Nike adds NFC tags to Chelsea Football Club’s kit

It started with sneakers and NBA jerseys. Now Nike is adding their NikeConnect NFC tech to football/soccer kits. The new Chelsea 2018-19 NFC enabled...

NFC marketing performance case study for Kilchoman campaign

Last year, NFC.Today covered Scottish Whisky producers Kilchoman's use of NFC tags for a marketing campaign. The campaign allowed consumers to interact with smart hangtags...

Adidas launched NFC enabled Speedfactory AM4MLS lifestyle shoe

Adidas has launched a special edition NFC enabled sneaker/trainer for the city of Atlanta to celebrate the 2018 Major League Soccer All-Star game. The...

Havana Club NFC enabled drinks glasses allow quick orders

Pernod Ricard, the makers of Havana Club, have partnered with start-up BlackSheep to launch an NFC enabled drinks glass. The glass, with an embedded...

Malibu Rum adds another 300,000 NFC tags

Rum drinks brand Malibu is adding 300,000 NFC tags to it's bottles during the summer to promote it's Because Summer campaign. This follows on...

UK Government uses NFC to allow EU Android users to stay...

In a slightly more interesting turn of events on the Brexit storyline, the UK government has announced that they plan to use NFC to...

El Jimador tequila promotes it’s Soccer Moments campaign with NFC

El Jimador, a tequila brand owned by Brown-Forman is using Thinfilm's NFC tags to promote their Soccer Moments marketing campaign. The tags will be added...

adidas FIFA World Cup football includes NFC tag

The official match football of the 2018 FIFA World Cup includes NFC tags. Made by adidas, the Telstar 18, based on the first ever...

Latest NFC News

L’Oréal launches wearable NFC enabled sun safety sensor for iPhone users

L'Oréal have launched a sun safety wearable NFC enabled device under their La Roche-Posay brand. The My Skin Track UV device is a battery-free electronic...

Must Read Articles

Product Authentication With NFC Tags

The market for fake goods is huge by any measure. It's estimated to reach 1.2 Trillion USD in 2018*. It affects almost every product...

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