Nike and NBA introduce the NFC connected jersey

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NFC connected NBA jersey. Image : Nike

Nike have released the latest version of the NBA basketball jersey and it’s now equipped with Nike’s new NikeConnect system powered by NFC.

Embedded into the jersey label is an NFC tag which, when tapped, connects the owner to “real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists”.