This may be the application that NFC was really waiting for. Campari America have released an NFC enabled fridge magnet which allows consumers to purchase a number of their drinks brands. Place the fridge magnet on your fridge (or any other metal object including your work desk), tap the magnet with your NFC enabled mobile phone and the integrated nfc tag will take you directly to a special website.
The magnets contain Thinfilm’s SpeedTap tags and the order page is provided by Drizly, a North American beer, wine and spirits consumer-delivery platform.
“Campari America is always seeking innovative methods that increase the speed and efficiency of getting our products into consumers’ hands, and integrating NFC into our marketing materials is another way we’re looking to lead the mobile marketing trend,” said Melanie Batchelor, Vice President of Marketing, Campari America. “We’ve streamlined the purchasing experience for consumers, so now ordering and receiving Campari America’s brands is almost easier than making a Negroni.”
The NFC tags will work with both Android and iPhone NFC enabled phones and the magnets themselves are avialable in six different designs. Each design features one of the Campari America brands – Campari®, SKYY® Vodka, Wild Turkey, Aperol, Appleton® Estate Jamaican Rum, and Espolon Tequila. The magnets are available from stores in the New York City area and NFC.Today predict that they won’t be around for long !
Android users simply need to turn on NFC. Apple iPhone users will need to download and NFC read App. NFC.Today have more information on getting an iPhone NFC App