Norfolk and Norwich University Hospitals in the UK are using NFC technology provided by Thyngs to increase awareness and allow donations.
NFC smart posters and stickers located throughout the hospital will allow instant donations via users smartphones. The Thyngs backend cloud-based platform is used to process the donations and Gift Aid along with tracking feedback and performance.
Each location will be individually tracked and performance monitored. Content can be changed by poster or location and modified to try and increase donations.
The aim is to allow charity donations within ‘three taps’. Clearly, with each step there will be people that back off. Making the charity donations as streamlined as possible is vital.
Thyngs is a UK based mobile marketing and commerce platform using QR codes, NFC and Bluetooth beacons. The technology allows a connection between users and content and/or payment services, providing realtime data to advertisers and fundraisers.
“We are delighted that NNUH chose our platform and cashless donation solution to increase awareness and support of their hospital charity,” said Neil Garner, CEO of Thyngs. “There are significant opportunities for NHS Trusts to drive patient and visitor engagement, feedback, and – as in this case, charitable donations – via mobile interaction. With our track record in the charity sector and our G-Cloud 9 supplier status, we look forward to helping many more trusts around the country implement similar campaigns quickly and cost-effectively.”
Donations With NFC
This isn’t the first NFC tap-to-donate campaign. It’s a cost-effective and easy way to allow donations and it’s likely that we will see many more in the future. By allowing payments via a simple NFC tag, the donation points can be easily deployed and performance tracked.
People are increasingly comfortable using mobile phones for payments. This, combined with the dwell time in locations such as waiting rooms, means that collecting donations via posters are likely to eventually be cost-effective.
However, it’s early days. The number of people that will be aware that they can use their phone and then understand how is likely to be very small. But, step by step, these campaigns increase awareness.