New streetwear clothing brand Massive Action has added NFC tags to allow wearers to access special content. The NFC tags, embedded within the clothing itself, can be scanned with any NFC enabled phone.
Massive Action was launched with the concept of using NFC tags to interact from the start. The NFC accessible content channel includes video content, a community forum, news content and other music related items such as playlists.
In addition, Massive Action has also included a line of clothing supporting the mental health charity, the ‘American Foundation for Suicide Prevention’. The mental health range opens up specific mental health related video, news, and music content and a community forum.
Jonathan McVeigh from Massive Action commented, ‘As part of our launch, we also wanted to use this new, interactive experience of fashion and technology to do some good which is how we decided to include as part of our launch a speciality collection of NFC powered clothing centered around mental health.’